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About us

Three funeral home owners, and one simple idea.

Every family deserves to know their options, make their own plan, and protect it, without ever feeling pressured. We built this so anyone can do that from home.

Our story

We own a funeral home together. Between the three of us, we have more than 80 years in funeral service and pre-need, and we've sat with families in every kind of week.

The families who had a plan had it easier. They didn't have to guess, argue, or worry about money. They had more room to simply be together.

Planning ahead used to mean an appointment at a funeral home. We think it should start at your kitchen table, with plain information and no one watching the clock. So we built a planner that teaches before it asks, a plan any funeral home can follow, and coverage you can set up online.

Mio, Silvio, and David

80+years of combined experience
3partners, one funeral home
[XX,XXX]families served
“The families who had a plan had it easier. They had more room to simply be together.”

What we believe

We teach, we don't steer.

Every option is explained in plain words, and your choice is never questioned.

Free to plan, always.

Your plan is yours to keep and share, whether you protect it or not.

No sales calls, ever.

We'll only reach you in the ways you choose.

Your plan, your say.

Print it, share it, change it, or delete it, any time.

This isn't our funeral home's website.

We built it for everyone, wherever they live. Your plan works with any funeral home, anywhere, and the choice is always yours.

How it works

The three of us

MioMore than 20 years of experience[Two or three sentences in Mio's own words: what led them to this work, and what they hope families feel.]
SilvioMore than 25 years of experience[Two or three sentences in Silvio's own words: what led them to this work, and what they hope families feel.]
DavidNearly 40 years of experience[Two or three sentences in David's own words: what led them to this work, and what they hope families feel.]

Start whenever you're ready.